Who we are
Checkout Funnel is made by BTB App Studio Inc. This policy covers the Checkout Funnel Shopify app and this website. For the shopper data the app handles, the merchant who installs it is the controller and we process it on their behalf.
What the app collects
When a merchant turns on tracking, a Shopify web pixel sends checkout events to the app:
- Checkout and event IDs and a browser ID
- The checkout step reached, the cart total and currency
- Product titles and IDs in the cart
- Shipping and payment method names
- Error messages shown in checkout
- The order ID on a completed checkout, and a customer ID on completed orders and for logged-in shoppers
- For the start of a visit, the landing page path, the referring site's host and UTM tags
The app also keeps the store's own settings, and a record of who on the store's staff looked up a customer, and when.
What it never collects
Names, email addresses, postal addresses, phone numbers and card details are never stored. The app doesn't record screens or keystrokes.
How it's used
Only to show the merchant their own checkout reports inside their Shopify admin. We don't sell the data, share it with advertisers, or combine one store's data with another's.
How long it's kept
Checkout events expire after about 90 days. Order links and look-up logs are deleted after 60 days. When a store uninstalls, its records are deleted once Shopify sends its shop redact request, or 60 days after uninstall if that request never comes.
Customer look-ups
For a completed order, a merchant can look up the customer live in Shopify. Nothing from the look-up is stored, and each look-up is logged.
Your rights
The app answers Shopify's customer data and redact requests. A redacted customer's events are filtered out of every report. Shoppers can ask the store they bought from, or write to us at the address below.
This website
This website doesn't use a login or collect form data. It may use Google Analytics to count visits; that sets cookies and sends page views to Google.
Contact
Questions about privacy: mail@btbappstudio.com