Shopify shows that shoppers left checkout. We show where.
Shopify's conversion report stops at reached checkout and ordered. Checkout Funnel counts the four steps in between, and the errors behind each drop.
Same store · last 30 days
Shopify
1,240612
Checkout Funnel Payment −251 · 96 saw “Card declined”
The same 30 days, two ways
Shopify's numbers are right. They just skip the part where the orders are lost.
Before Shopify's report Reached checkout, then ordered.
1,240
628 shoppers left somewhere in hereNo step, no error, no reason.
612
With Checkout Funnel Every step inside checkout Where they left, and what they saw.
1,240
1,150
1,098
1,041
790
612
Started
Contact −90
Address −52
Shipping −57
Payment −251
Paid
PAYMENT · 251 LEFT
96 saw “Card declined”. 38 came back later and paid.
96 saw “Card declined”. 38 came back later and paid.
Side by side
| Topic | Shopify Analytics | Checkout Funnel |
|---|---|---|
| Main job | Store-wide sales and traffic reports | Checkout only: where shoppers leave and why |
| Steps inside checkout | Reached checkout, then ordered | All six steps, drop at each |
| Errors shoppers saw | Not reported | Counted and ranked, with a fix |
| Abandoned checkouts | A list of who abandoned, to send a recovery email | Where each one stopped and what they saw |
| Payment method failures | Not reported | Per method, COD included |
| Price | Included with Shopify | $10/month, 3-day free trial |
Use both
Find the step with Checkout Funnel. Keep Shopify for everything else.
Checkout Funnel tells you payment is where 251 shoppers left, and a declined card is why. Shopify Analytics stays your source for sales, traffic and the store-wide conversion rate.
Questions
Will the numbers match Shopify's?
Started and completed checkouts land close to Shopify's. Small gaps come from shoppers who block tracking, which Shopify's report counts and a pixel can't.
Do I still need Shopify's abandoned checkouts list?
Yes, for recovery emails. Checkout Funnel doesn't send emails.
Does it replace Shopify Analytics?
No. It covers checkout only, in more depth.