One pixel. Six steps. Numbers in about two minutes.
Checkout Funnel listens to the checkout events Shopify already sends. No code, no theme edits, and your checkout looks the same to shoppers.
checkout_contact_info_submitted
payment_info_submitted
alert_displayed · “Card declined”
Set up in three steps
Turn it on, check it works, and pick what Home should watch.
1. Turn on tracking
One click adds the Checkout Funnel pixel. Nothing else on your store changes.
2. Try a test checkout
Add any product and go to payment. You don't need to pay. Each step shows up about 2 minutes later.
3. Pick what to watch
Then check back. Home names your top problem as real checkouts come in.
The app walks you through it
Home shows a setup guide until your first numbers come in. Each step ticks off on its own.
What it listens to
Shopify's standard customer events. Each one becomes a step, an error, or a line on a shopper's timeline.
| Shopify event | Shows up in the app as |
|---|---|
| checkout_started | Checkout started |
| checkout_contact_info_submitted | Contact |
| checkout_address_info_submitted | Address |
| checkout_shipping_info_submitted | Shipping chosen |
| payment_info_submitted | Payment |
| checkout_completed | Completed |
| alert_displayed | The error a shopper saw, on any step |
| product_added_to_cart, cart_viewed | Cart adds, for the shopper timeline and Products |
When a checkout counts as lost
Two timers decide a shopper's status, so a coffee break isn't counted as a lost order.
- 0 min Last move The shopper did something in checkout.
- 15 min Still in checkout Moved in the last 15 minutes. Not counted as left.
- 15 min – 2 h Seems abandoned Quiet, but not counted as lost yet.
- 2 h Abandoned No movement for 2 hours. Counted as lost.
- Later Came back Paid after 2 hours or more away. Counted as won back.
What's stored, and what isn't
Checkout events expire after about 90 days. Looking up a customer on a completed order is logged.
Stored
Checkout and step IDsProduct titles and IDs in the cartShipping and payment method namesThe error message shownA customer ID on completed ordersNever stored
NamesEmail addressesPostal addressesCard detailsScreen recordingsQuestions
Does it slow down my store?
No. The pixel runs inside Shopify's sandbox, separate from your theme.
Do I need to edit my theme or checkout?
No. Turning on tracking adds the pixel. Nothing else changes.
How soon do numbers show up?
A test checkout shows up about 2 minutes later. Real patterns need a few days of checkouts.
Does it count Shop Pay and PayPal?
Yes. They show up as payment methods next to cards and Cash on Delivery.