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Checkout Funnel

Find the checkout error that costs you orders.

Declined cards, bad postal codes, no shipping rate. See how many shoppers saw each one, how many still paid, and what to fix.

Every error gets its own page

How many shoppers saw it, how many still paid, which payment method it hit, and how to fix it.

Checkout Funnel › Funnel › Card declined
Checkout Funnel app: Funnel › Card declined
Sample data.

Not every error loses the order

Some shoppers retype and carry on. The app splits who saw an error from who left after it, so a noisy error with no cost doesn't jump the queue.

Any error checkout shows

Counted in the words your shoppers saw, grouped by the step they appear on. A few examples:

Payment

“Card declined”“Expiry date not valid”“Security code missing”

Shipping and address

“No shipping to this area”“Postal code not valid”“Enter a first name”

Contact and discounts

“Email not valid”“Enter a valid discount code”

Questions

Why is my card decline count so high?

Declines come from the shopper's bank, not your store. What you can change is giving shoppers a second way to pay, which is why the fix points to wallets like Shop Pay or PayPal.

Does it show errors from before checkout?

No. It counts what shoppers see inside checkout, from contact to payment.

Can I export the list?

Yes. Every report exports to CSV.

Find the step that costs you the most orders.

$10/month or $100/year. 3-day free trial, billed through Shopify. First numbers in about two minutes.